Glowing with light, culture, and global spirit, Milan’s iconic Piazza del Duomo came to life in a spectacular celebration. From the 29-meter Christmas tree to five continent-inspired igloos, festive magic intertwined with TCL’s Wishes for Greatness.

TCL will supply a range of cutting-edge display products to create an ‘Olympic Screen Universe’. These products encompass large-screens, high-definition televisions, LED screens, digital signage, and AR/AI glasses,which will be deployed across competition venues, broadcast centres, the Athletes' 365 Home in the Olympic Village, and the media zone in the Olympic Village Plaza.

TCL aims to empower athletes through technology, creating an intelligent Olympic experience. The company will supply the Olympic Village with diverse smart appliances including televisions, air conditioners, refrigerators, and washing machines. Additionally, TCL's smart TVs will support the Milan Winter Olympics' ‘Athletes' Moments’ initiative, enabling competitors - including Team TCL - to connect with loved ones and share their experiences immediately after events.

Watch this space as many exciting things are to come!